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Starbucks Case Study

Number of pages: 19

ABSTRACT:
This 19 page analytical paper examines Starbucks, the well known international coffee chain. Based on a case study written in 1996 the paper presents an in-dept SWOT analysis for the company for that period of time. The paper then presents some potential strategies for the future and makes recommendations. The bibliography cites 6 sources.

FILE NAME:
File: TS14_TEstarbuckswot.rtf

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